Introducing Our Newly Reformulated Brilliant Black® Toothpaste

We’re so confident you’ll LOVE our upgraded Brilliant Black® Toothpaste—we bundled it for you to enjoy even more.

Our new high-grade formulation blends the best of nature and dental science. Powered by micro-hydroxyapatite, a clinically proven, biocompatible mineral that makes up 90% of your enamel, this toothpaste is a safe, non-toxic alternative to fluoride. It actively supports remineralization, reduces sensitivity, and helps prevent cavities—all while gently whitening your teeth.

Why It Works

We’ve reduced the charcoal for a cleaner, less messy experience—but kept just enough to lift stubborn stains from coffee, wine, and berries without compromising enamel. The result? A balanced, low-abrasion formula that delivers visible whitening results in just 2 weeks.*

Clinically tested to be safe for daily use—without damaging or stripping enamel.

Key Benefits:

- Powered by micro-hydroxyapatite to rebuild and protect enamel  
- Gently whitens by sealing enamel pores and removing stains  
- Naturally reduces tooth sensitivity  
- Supports a balanced oral and gut microbiome  
- Non-toxic and free from fluoride, SLS, triclosan, parabens, stevia, artificial dyes or flavors  
- Safe for sensitive teeth and daily use  
- TSA-approved 3.4 oz travel size  
- Vegan, cruelty-free, and made in the USA  
- Packaged in recyclable sugarcane bio-tube

Functional, Clean Ingredients:

Hydroxyapatite: Rebuilds enamel and fills micro-lesions to protect against cavities.  
Xylitol (from birch): Natural sweetener that starves cavity-causing bacteria.  
Sodium Bicarbonate: A gentle cleanser (baking soda) that whitens and balances oral pH.  
Sodium Cocoyl Isethionate: Coconut oil-derived cleanser that soothes gums and removes debris.  
Peppermint, Wintergreen & Spearmint Oils: A minty trifecta to freshen breath and fight oral bacteria.  
Pharmaceutical-Grade Charcoal: Detoxifies and lifts stains naturally, without harsh abrasives.

How to Use

Gently brush teeth and gums in circular motions for 2 minutes, twice a day.  
Pair with [Gentle Green Oil Pulling](https://www.terraandco.com/products/gentle-green-oil-pulling) and floss for a complete holistic routine.  
(For children under 2, consult a dentist.)

Sustainability Commitment:

Don’t judge a toothpaste by its tube—ours is made from recyclable sugarcane bioplastic, a byproduct of the sugar industry.  
Once finished, cut open the tube, rinse, and recycle it locally.

Full Ingredient List:

Water (Aqua), Hydrated Silica, Sorbitol, Glycerin (Vegetable), Sodium Bicarbonate, Xylitol, Hydroxyapatite, Citric Acid, Sodium Cocoyl Isethionate, Calcium Carbonate, Sodium Cocoyl Glutamate, Xanthan Gum, Menthol, Mentha Piperita (Peppermint) Oil, Potassium Sorbate, Gaultheria Procumbens (Wintergreen) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Charcoal Powder

Better for You, Better for the Planet:  
Free from endocrine disruptors. Made with integrity. Loved by functional dentists. Backed by science. Designed for your best smile yet.

*Individual results may vary.